Online Reputation Management – Controlling the Conversation (Day 3)

The resolution to this problem is to create a participant group within your target audience of creatively conservative and loosely guided members. The only effective process to accomplish this goal is to employ a persuasion-based campaign. The difference between a manipulative campaign and a persuasive campaign is symbolically holistic. Manipulation employs tactics that force a participant to act through emotionally charged and fear based tactics. Persuasion based campaigns employ a mutual benefit based model that affects both sided positively and creates good will over time. Persuasion causes people to act because of relational connections at both logic and emotional levels. Persuasion leverages opportunity and complimentary benefits.

Using persuasion to control conversations and create consent over time is far more effective measured over long-term return on investment models and easily employed within indirect marketing campaigns. Indirect marketing leverages the benefits and opportunities presented to an audience without the need to commit or be responsible. Messages embedded into indirect marketing presentations allow you to effectively groom and control conversations without the propensity of manipulation and possible destruction of good will.