Online Reputation Management – Controlling the Conversation (Day 2)

Western media has taken on a direct sales oriented mannerism and many marketers fall victim in mimicking this approach while trying to establish an online reputation. This approach works for some but for most, it ends up having a very negative impact on controlling conversations, creating consent and return on investment models. The reason for the negative results is that people attempt to manipulate others through presenting information or sales pitches guised as emotional appeals that either are perceived as unfair or are emotionally charged to force consent.

This approach destroys any chance of building goodwill within your target audience. It also affects their willingness to engage or discuss your content in a repetitive or meaningful way. Manipulation creates a violently competitive negotiation environment. The problem with this type of atmosphere is that the people you have induced to be incensed threaten your reputation on a daily basis. Controlling this type of conversation is virtually impossible and most time damaging.

To be continued...