Business communication can often be illusive in an online and web 2.0 driven environment like the one we are dealing with in the current marketplace. It is often difficult to wrap your arms around the types of media and the number of outlets available to communicate with online. The best advice anyone can be given is to take time determining the best type of communication for your target audience and the results are sure to follow. For example, social networking and other interactive types of communication venues can serve as a way to engage in the grapevine. Relating your online business communication to offline communication scenarios will help you to determine the best courses of action for your online business communication campaigns.
The bottom line here is simple. Communicate to create a result for your organization not just to communicate.
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Wednesday, January 7, 2009
Online Reputation Management - Business Communication for a Business Result (Day 3)
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Creating brands worth evangelizing about is often misunderstood. The connection between the core values - the soul of the company and the soul of the customer - is why customers evangelize. They have found a temple of core value at which to worship. It’s mythic. It’s epic. The brand becomes icon because it connects to the subconscious yearnings of the customer, imprinting on the brain. The pictured emotional experience becomes a conduit through which the customer can again be touched by those core values.
Those pictures and emotions then become language in the brain of the customer. And it’s the language of evangelism.
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