David Skul, developer of two online marketing networks, will tell other business leaders how to manage their online reputations.
By JOHN NORTON
THE PUEBLO CHIEFTAIN
A Pueblo entrepreneur will travel to Dubai next month to help Internet business owners learn how to see themselves as others see them.
David Skul has been asked to be a post-forum speaker at the New Media Event in the bustling Middle Eastern business center.
Skul is chief executive officer of Relativity, a global business technology firm he runs from his Pueblo home. The conference will feature experts in business and new technologies and participants are paying as much as $4,700 for the three-day event.
The conference will look at how businesses can use social networking to reach the estimated 194 million people who use social network sites, as well as how to utilize blogs that are regularly read by 340 million people. Skul, son of a former CF&I steel worker, started his first business when he was a college student at the University of New Mexico, hosting computer bulletin boards.
He recently sold a firm he built up, Linkaquire, which built traffic to commercial Web sites by interlocking links and strategies to push sites high on search engine lists.
Now, his Relativity corporation has moved a step beyond that, developing marketing strategies for what’s called Web 2.0, the catch-all term for the latest developments in Internet communication that include social networking like Facebook, MySpace and other programs that tie people together.
Skul will be the facilitator for a workshop called “Reputation Management in a New Media World." He will talk about ways businesses can use search engines to evaluate their online presence and plan marketing campaigns.
That’s basically what his company does, he said. Part of Relativity’s service is using a cooperative group of several thousand individuals, firms and even political figures, who pay a $1,000 annual fee to be part of a large network that promotes its own members.
Using social networking programs, members of the Relativity Syndication Co-op post endorsements of a product or a company that’s been vetted by Relativity. They also help to repair damaged images when necessary. Relativity’s job is to work as gatekeeper and dispatch those messages, segmented according to the co-op member’s business and their needs.
With 15 employees, some in Pueblo but also spread around the world, the company also does Internet marketing, video production, blogging, grant-writing and technical support.
When Skul sold Linkaquire and began looking for a new venture, he said that there were few people utilizing the Web 2.0 world for marketing, even though it was a natural for word-of-mouth campaigns. His company also got an early enough start, he said, that it can keep ahead of anyone entering the market and it can use its size to maintain momentum.
In addition to his appearance at the conference, Skul said he has been able to arrange a private meeting with Sheik Mohammed bin Rashid Al Maktoum, ruler of Dubai and vice president of the United Arab Emirates, of which Dubai is a member.
He said that if that meeting works out, he hopes to offer his services to the emirate in developing the country's image on the Internet.
Relativity
David Skul has been asked to be a post-forum speaker at the New Media Event in the bustling Middle Eastern business center.
Skul is chief executive officer of Relativity, a global business technology firm he runs from his Pueblo home. The conference will feature experts in business and new technologies and participants are paying as much as $4,700 for the three-day event.
The conference will look at how businesses can use social networking to reach the estimated 194 million people who use social network sites, as well as how to utilize blogs that are regularly read by 340 million people. Skul, son of a former CF&I steel worker, started his first business when he was a college student at the University of New Mexico, hosting computer bulletin boards.
He recently sold a firm he built up, Linkaquire, which built traffic to commercial Web sites by interlocking links and strategies to push sites high on search engine lists.
Now, his Relativity corporation has moved a step beyond that, developing marketing strategies for what’s called Web 2.0, the catch-all term for the latest developments in Internet communication that include social networking like Facebook, MySpace and other programs that tie people together.
Skul will be the facilitator for a workshop called “Reputation Management in a New Media World." He will talk about ways businesses can use search engines to evaluate their online presence and plan marketing campaigns.
That’s basically what his company does, he said. Part of Relativity’s service is using a cooperative group of several thousand individuals, firms and even political figures, who pay a $1,000 annual fee to be part of a large network that promotes its own members.
Using social networking programs, members of the Relativity Syndication Co-op post endorsements of a product or a company that’s been vetted by Relativity. They also help to repair damaged images when necessary. Relativity’s job is to work as gatekeeper and dispatch those messages, segmented according to the co-op member’s business and their needs.
With 15 employees, some in Pueblo but also spread around the world, the company also does Internet marketing, video production, blogging, grant-writing and technical support.
When Skul sold Linkaquire and began looking for a new venture, he said that there were few people utilizing the Web 2.0 world for marketing, even though it was a natural for word-of-mouth campaigns. His company also got an early enough start, he said, that it can keep ahead of anyone entering the market and it can use its size to maintain momentum.
In addition to his appearance at the conference, Skul said he has been able to arrange a private meeting with Sheik Mohammed bin Rashid Al Maktoum, ruler of Dubai and vice president of the United Arab Emirates, of which Dubai is a member.
He said that if that meeting works out, he hopes to offer his services to the emirate in developing the country's image on the Internet.
Relativity
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