Online Reputation Management - Part 5 (day5)

Longevity: Longevity is a huge factor in the development and management of your online reputation. As you can see in the illustration, longevity is divisive by nature. An example of this would be; you have large amounts of high quality content consistently published over a period of three months. Then, all at once, you stop publishing for an extended period. Your content gets stale and your traffic wanes. Your revenues drop and your site is dead. It is obvious to your target audience that your dedication has wavered and you lose what little trust you had built in them. The longevity of your campaigns should be your primary objective. Consider the reputation of Sears and Roebuck. They have had their difficulties but they still exist. When most people think about buying a major appliance, the longevity and reputation of Sears built over time will definitely play a role in their decision of where to shop. The same ideals apply to your online reputation. The longer you are around and the more dedicated you are to your target audience the better your reputation will become. Stability implies safety to your target audience and builds trust.

Sticking in for long-term success is the key to expanding and managing your online reputation. Your competition will come and go but if you remain in the game, you will succeed.