Online Reputation Management - Part 5 (day4)

Consistency: This part of the illustration is a multiplying factor for your online reputation growth and management. By showing your target audience that they can count on you for regularly scheduled content updates; you create trust and become a regular part of their everyday lives. When this happens, your target audience is likely to refer you to their friends and colleagues. Be careful that your consistency does not waiver over time. Once you have established publishing patterns, you can and should adjust the frequency of which you deliver over time but never all at once. Consistency implies that you care about your target audience and helps establish a feeling of trust and dependence.

To be continued...